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Buffet: Homepage sections

SECTION BUFFET · HOMEPAGE · 16 VARIANTS ← all designs

Homepage buffet

An inspiration catalog, not a finished page. Scroll, pick the variants you like, and tell Claude the codes (e.g. “HB-04 + HB-07”). All numbers are placeholders; real builds wire real data.

Slot · Announcement & benefit strips

Static, no motion (research: auto-marquees measured negative). Pick one.

HB-01Ink benefit strip— 4 promises, blush type on ink — current v3 style
Free worldwide shippingBuy 2, get 1 free30-day returnsDuties & taxes included
HB-02Delivery-promise strip— the #1 occasion-wear lever: a date, not an adjective
Order today — arrives by Thu, Jul 16 · free shipping, duties included
HB-03Icon benefit trio— roomier band placed below hero instead of a top strip

Free shipping, worldwide

Duties and taxes included — the price you see is the price you pay.

🤎

Buy two, the third is on us

Add three dresses — the lowest-priced one is free, automatically.

30-day easy returns

Changed your mind? Send it back within 30 days, no questions.

Slot · Hero

Compact and calm (research: speed > decoration; one message, one CTA).

HB-04Compact calm hero— single italic line + one CTA, no offer

Hazel Doe

Dresses for the moments
they’ll remember you in.

Shop new in
HB-05Split hero on blush— editorial; text always legible, no shadow games

The summer edit

Soft satin, golden light.

New silhouettes for wedding season — cut to move, lined to last, true to size.

HB-06Offer hero (B2G1)— approved banner language — needs the discount live before shipping

Summer sale

Buy two, the third is on us.

Shop dresses

Your third dress is free at checkout — automatically.

Slot · Social proof

0→5 reviews ≈ +270% purchase likelihood; photo-first beats text-first.

HB-07Rating band— one honest aggregate number + three short quotes

4.7

★★★★½

from 1,214 verified Hazels

“Wore it to my best friend’s wedding — four people asked where it was from.”“True to size, and the lining actually holds you.”“Arrived in five days, zero customs surprises.”
HB-08Review cards, 3-up— current v3 style, kept for comparison

★★★★★

“The Ondine is the first dress I’ve owned that fits my bust AND my waist. Boned bodice is real.”

Camille R. · verified buyer

★★★★★

“Ordered Tuesday, wore it Saturday. The satin photographs unreal in golden hour.”

Ines M. · verified buyer

★★★★★

“I’m usually between sizes — the fit notes on the page got it right first try.”

Sofia L. · verified buyer
HB-09#HazelMoments polaroid row— UGC-style, feeds the community loop with the ambassador page

#HazelMoments

Tag us to be featured — our favorite moments each month get a free dress.

@maya · garden party
@lou.in.linen · civil wedding
@carlotta · date night
@renée · graduation
HB-10Hero testimonial— one voice, large — calm alternative to a wall of cards

“I’ve never had a dress make me feel calm and seen at the same time.”

Amelia · verified Hazel · wears the Mirabelle

Slot · Shop navigation

Get them into a collection in one tap; occasion beats category (Meshki pattern).

HB-11Occasion tiles— 3-up, italic labels on image
Wedding Guest
Date Night
Garden Party
HB-12Shop by length— mirrors the nav dropdown; zero thinking required
Mini
Midi
Maxi

Slot · Education & trust

Answer the two fears — “will it fit?” and “is this shop real?” — before the footer.

HB-13How the free dress works— quiet 3-step text row (no numbered cards — those were killed on banners)

Buy two, the third is on us.

No code, nothing to enter.

Add three dresses

Any three, any sizes, any colors.

The lowest-priced one is free

Taken off automatically at checkout.

Keep what you love

30-day returns still apply to everything.

HB-14Fit-promise band— answers fit anxiety on the homepage, not just the PDP

True to size, honestly

Every dress is fit-checked. When one runs small, we say so on the page.

Real reviews, real fit notes

Hazels share their size, height and fit with every review.

Free 30-day returns

If it’s not the one, send it back — easy, worldwide.

HB-15Founder note— the mission line, quietly — brand warmth before the footer

From the founder

Hazel Doe started with a simple frustration: dresses that photograph beautifully and fit like a guess. We make pieces for the moments they’ll remember you in — cut true, lined properly, and priced so the third one can be on us. Because every woman deserves calm.

— for the Hazels 🤎
HB-16Newsletter — join the Hazels— community framing instead of “subscribe”

Join the Hazels

First dibs on new drops and restocks. No noise, ever.